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A MOMENT OF TRANSPARENCY

First and foremost, this course is not one of those courses you see ads for on social media.

My goal is to provide artists with the clarity they need to turn their creativity into a business without gimmicks. So no I'm not going to make some bold claim about filling your calendar, growing your following 100x overnight, or making you 6 figures within a year of starting. My entire motivation for this course is helping creators who are currently in the same position I was in when I started.

DOES THIS SOUND FAMILIAR?

I vividly remember daydreaming while sitting at the corporate job I hated. Thinking about getting paid for my creativity, working on projects I was passionate about, and having control over your time. But..

  • My goals felt so overwhelming and out of reach.
  • I watched every free YouTube video possible but still couldn't put the pieces together.
  • I felt like I was wasting time aimlessly creating social media content that no one cared about.
  • I was lost with no direction. No system or path.
  • I watched other artists succeeding and did not understand how it was possible.
  • I wanted to create products but was unclear on how to find customers.
  • I was jealous of creators getting paid for sponsored social media posts.
  • I wanted control of my life including how, when, and where I worked work.

10 years later I've overcame all these mental obstacles and I'm proud to say I've achieved everything I set out to do while daydreaming behind that desk.

SO HERE'S WHAT I CAN PROMISE

In this course you will receive the exact information and strategies I use to accomplish the following.

Land my first paying client as a photographer over 10 years ago.

Find a retainer client that paid $2000 a month for 10 hours of work a week. (2015-2020)

Get paid for my first social media brand collaboration in 2016.

Go on to work with massive brands like Google, The NBA, Mountain Dew, and many more.

Consistently earn over $20,000 a month as an internet creator in 2023 and 2024.

Have my first $50,000 month in late 2023.

Build free products which have passively grown my contact list to over 15,000 creators.

Independently create and publish a photography book in November 2023 with over 1000 sales in the opening month.

Earn over $500,000+ in total YouTube absence and sponsorship revenue.

Passively sell over $250,000 in physical and digital products.

Everything I just listed took me years of failures but also gave me the insights necessary to create this course. To give you clarity on the path to achieving results like this with less wasted effort. However giving you my experiences and insights in 4+ hours of course material is all I can do. Applying the information is on you.

COURSE OVERVIEW

MODULE 1


FOUNDATION AND MINDSET

  • Define the 3 pillars of creative money
  • An example of the 3 pillar path using my career for reference.
  • How to define your customer.
  • How to properly set goals and use them to define a business action plan.
  • Define the correlation between value and skill and how it effects your pricing.
  • How to utilize math to give clarity to your business objectives and pricing.
  • A creative career checklist to ensure your business is making the right moves from the start.
MODULE 2


THE SOCIAL MEDIA ENGINE

  • 10 UPDATED LESSONS for 2025.
  • Define the proper mindset needed for content creation and your creative business.
  • How to align your social media with your perfect customer.
  • Define the three types of social media content.
  • Define the the main intentions of content.
  • Go over how value and intention relate to content creation in the real world.
  • How to structure content using a simple storytelling framework.
  • Create content together in a writing workshop.
  • Strategies to formulate new content ideas with ease.
  • How to analyze metrics and use data to understand your content performance on social media.
  • How to structure social media content ideas to maximize efficiency, avoid overload, and achieve consistency.


MODULE 3


PILLAR 1: CLIENTS

  • Define the 5 types of clients and which is easiest to start with.
  • Define your proof of concept and the importance of a portfolio.
  • How to create a simple tutorial website.
  • How to create the perfect offer.
  • How to write a pitch email + an example email.
  • How to negotiate effectively and the importance of a budget when negotiating + workbook page.
  • The importance of contracts + an example contract.
  • The importance of invoicing + invoice template and example.
  • How licensing works and how to take advantage of it + licensing agreement example.
  • Defining retainer clients and what to look for.
  • The intangibles element of professionalism + preproduction checklist.
MODULE 4

PILLAR 2: PRODUCTS

  • How to lay the foundation necessary to sell products.
  • How to generate leads and start building an email list + basic email automation tutorial.
  • How to add physical and digital products to your website.
  • The main difference between physical and digital products in relation to a creative business.
  • Define affiliate product sales.
  • How to market affiliate products on your website.
  • Affiliate product acquisition walkthrough.
  • How to sell access and why it is important.
  • Product sales social media optimization.
  • My personal experience in physical product production including where I have printed my photography prints, books, and merchandise.
  • How to dropship products (a brief overview)
  • Define the key mistakes of product sales.
MODULE 5

PILLAR 3: SOCIAL MEDIA

  • Learn the mindset and approach necessary to begin making money with social media.
  • How YouTube is beneficial to your business through skill acquisition.
  • How social media sponsorships work.
  • Real life examples of a social media integration negotiations.
  • The importance of social media licensing and the double dip opportunity it provides to creators.
  • Where Instagram, Twitter, and TikTok fit into a social media monetization plan as of 2025.






MODULE 6

COMPLETION

  • How to get in touch with any questions related to the material and how to accelerate your growth as a business.
WORKBOOK DOWNLOAD


17 downloadable and printable workbook pages designed to help students long past completion of the course. Workbook pages focused on brand development, goal setting, email pitch templates, invoicing, and more.

4+ HOURS OF VIDEO


Each topic is broken down into easy to digest modules and designed fit your busy schedule.

VIDEO COACHING

  • An opportunity for students to receive additional guidance and 1 on 1 curriculum assistance via direct video conversation with with Evan Ranft.
  • Video conversation can cover any questions related to the course curriculum, creative business, my experience with content creation, and/or my experience with photography.

4+ HOURS OF VIDEO LESSONS

  Module 1: The Foundation
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  Module 2: The Social Media Engine
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  Module 3: Clients
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  Module 4: Product Sales
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  Module 5: Social Media Money
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  Module 6: Course Conclusion
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COURSE UPDATES

Unlike other courses that are build once and abandoned. I want this material to be a long term asset for creators.

This course was originally launched in September 2022 and all the material was updated in May of 2023. This update was free for students who signed up in 2022.

In September 2024, 10 new lessons were added to this course and 3 were updated. All previous students received free access to these updates as well. If you join today you are entitled to these same benefits and will receive access to the next update.


COURSE OBJECTIVES

The Artist to Business Blueprint is the complete beginners guide to turning your passion for creativity into a business.

Objective ONE: The information in this course will provide clarity to three main problems a creative business has.

How do I get paid for my skills?

How do I get paid for my value? 

How do I get paid for attention? 

Complete beginners will learn where to start their business journey and have a business model that grows in money making opportunities as they do.

While more seasoned creatives will learn what's needed to maximize their money making potential leveraging the growth they are already experiencing. 

Objective TWO: Save you time by taking the trial and error out of transitioning from an artist to a business. 

This is achieved by giving you the foundational information of each creative money pillar (clients, product sales, and social media monetization) and lessons in effective social media content creation.

To prevent this course from being overwhelming, we not only cover the ins and outs of each pillar but also the proper strategy for implementing them into your business as well. 

Objective THREE: Provide you with clarity around social media content creation.

Social media is an unavoidable part of marketing and being an artist. Unfortunately most artist are overwhelmed by modern social media and miss out on the ultimate leverage it provides.

During the Social Media Engine section of this course we go over the strategies, information, and techniques needed to being making effective and intentional social media content for your creative business.

For most artists social media content creation feel like"throwing ideas at a wall until something sticks"... That ends with the information found in the Social Media Engine section of this course.

Objective FOUR: Provide you with assets to use during and after this course via the MCM workbook. 



GET CLIENTS


SELL PRODUCTS


LEVERAGE SOCIAL MEDIA


THE MCM WORKBOOK


17 downloadable and printable pages to assist you during this course and long after completion. Worksheets like the invoice template, contact example, licensing agreement example, pitch email example, licensing quote checklist, weekly priority planner, social media story telling map, and offer crafter can be used with every new stage of your creative journey. While the brand/avatar relationship chart, creative career checklist and client rate calculator will fast track your progression into a profitable creative business.

ONE ON ONE COACHING


Artist to business blueprint students have the opportunity to sign up for personalized one on one coaching.

Coaching includes a single video call option or a comprehensive 6 week program for serious students.

We will focus on solidifying your brand and mission. We do this by defining one clear outcome for your business. Do you want to earn more money? Develop and sell a product? Work with sponsors? Do you simply want to gain more followers?

Defining this outcome allows us to create YOUR personalized plan including goals, projects, and timelines. This ensures you have clarity about the next steps needed to grow your business.

In each following weekly call we will dedicated on making quantifiable progress toward your goals while ensuring you apply the material in this course properly.

If social media growth is your goals upcoming calls will be dedicated to writing and creating content together using the information outlined in this course. By the end of the 8 weeks you will have the skills needed to create effective content on your own.

If your goal is to launch a product and begin making money through eccomence that will be our focus. Step by step instruction to build your product, build your website backend, and have a successful first launch.

Basically im here to help you in any way you need to reach your business goals, in less time, with less trail and error.

Students enrolled in coaching will have complete access to the course, workbook, future updates, and direct access to me if you have questions in between calls.

COACHING TESTIMONIALS

@FRANKIESPONTELLI

Frankie began coaching looking to move his business away from client work and more towards digital product sales. Together we solidified his business plan and built a business system. This started with building his first email list which I walked him through step by step. From there I assisted Frankie in the process of developing his first 2 products and avoiding the mistakes of a first product launch. Using my experience as a guide Frankie made his first passive income sales online and we are currently planning his next product launch. All while using my social media content creation strategy to increase his content reach while simultaneously promoting these new products.

@ROSSBERNARD

When Ross and I started coaching his Instagram was losing followers daily and his Instagram reels failed to attract a new audience. On our first call Ross and I focused on solidifying a direction for his brand and content. The remaining calls were dedicated to implementing my content system into his Instagram reels. Before coaching Ross was averaging under 1000 views per post. Together we strategically wrote content to increase his reach resulting in one single posts that generated over 540k views. Ross was able to restart his Instagram growth and is currently at 20K followers. MORE IMPORTANTLY with this new audience growth and new understanding of short form media Ross began receiving more client inquires. Including a $20,000 project with Boss Audio.

MY STORY

My name is Evan Ranft and I empower artist to explore ideas, live a better life, and makes money with their creativity.

I started my career in Atlanta creating photography for local musicians and small businesses. In 2016 I started a YouTube channel while working with these clients to share my experiences as a young creator in the city.

My entire journey as a creator is documented on the internet. Most of these people pushing their courses via social media ads can't say that and honestly I can't stand it. That was my main motivation for this course and platform. Educational material taught by instructors who have lived the life they teach about.

That's why I'm good at this, because I've experienced every mistake I teach creators to avoid. Like I mentioned earlier, I've been the person daydreaming behind a desk wishing I had more control over my time (side note all that daydreaming eventually got me fired). The real life changing moment came in 2016 when I was relying on a client's payment to cover my rent. Long story short, a mistake prevented the deposit and I was left asking to borrow money. I was so confident in my dream but here I was barely getting by. It was embarrassing and I honestly felt ashamed.

Using this lesson as inspiration, I developing a business model that allowed me to make money 3 separate ways as a creator. It wasn't instant and it wasn't a get rich quick scheme. It was a simple long term approach that allowed me to leverage social media to sell products and be paid for my marketing material while still serving my clients. By 2022 I had made over 6 figures from each of these approaches to making creative money.

Now I hate this part but I included some screen shots below as well as the brands I have worked with.



My Clients and Experience

MY MISSION AS YOUR INSTRUCTOR


Growth is a byproduct of solving problems. There is no way to avoid it. The way you solve problems is by knowledge acquisition. Typically we acquire knowledge through experiences combined with trial and error.

My mission is to solve your problem of knowledge acquisition to help you grow faster. To give you an answer to the common question "how can I use my creativity as a way to make money?" I've done the trial and error to answer that question. Now I can pass that experience along to you via this curriculum and email coaching.

Because this a business information based course, I do not focus on creative skill acquisition in this material. We focus on the strategy and application of the skills you have to grow a creative business. If your creative skills need improvement (photography, videography, graphic design, writing, ect.) I am leaving that responsibility in the hands of the students.

A FINAL QUESTION FOR ARTISTS?


What is the number one thing that holds an artist back from making money with their creativity?

Hint.. It's not an algorithm.

For most creative people it's not a lack of skill or talent but a lack of business knowledge and strategy. Look at the graphic to your left... If you're that overwhelmed creator on the verge of failure. The Artist to Business Blueprint is here to help.

Become a student today.

WHAT STUDENTS ARE SAYING

FREQUENTLY ASKED QUESTIONS


How long do I have access to the course?

Access is unlimited for life! So feel free to come back and use this as a resource as your business develops or if you ever need to re-download workbook pages.

Is this course only for photographers?

This course is designed for all areas of creativity. I took my experiences with photography and wrote this course to apply those experiences to anyone and everything. That includes videography, graphic design, and traditional drawing/painting.

What if I don't have a social media following?

The Artist to Business Blueprint is a system designed for the day 1 beginner. One strategy discussed in this course is how to build a social media brand while promoting your products and services at the same time.

Is creativity still valued in today's world?

We are currently in the most lucrative time for creatives. In this course, I discuss the importance of new media and how advertising budgets have changed over time. Currently advertising dollars have spread to individuals and influences on the internet. As well as the targeted advertisements you see every day on social media. All of this media has to be created by someone... and that someone is you and me.

Is it too late for me to get started?

The Artist to Business Blueprint is a framework for anyone looking to make money with creativity. It can apply to someone fresh out of high school looking to make a career of this or someone in their 50's with a box of photo prints looking to make a few extra dollars every month.

What is the refund policy?

Unfortunately I can not issue refunds for an information product like this. If you have an issue with the material or you are unsatisfied please contact [email protected] and we will find a solution that works for you.


Course results will vary based on application of information presented.
Contact [email protected] for questions, concerns, or refund requests.